How to define your audience, how to work with it and create a recruitment strategy? The target audience is the one who might be interested in your product. Instagram, as we know, has long been beyond the boundaries of the usual social network, now it’s a great place to do business.
Many people offer services and products on the social network on a par with an online store, but for a full-fledged e-commerce and profit generation, you need customers. The audience in Instagram is huge, but how do you find YOUR audience out of the total number, who will benefit from the product or service offered and they will want to buy it. To begin with, you can buy followers here https://poprey.com/instagram_followers, but then you need to look for your target audience.
What is Instagram’s target audience and how to define it
Matching your Instagram target audience is wise to start with a clear definition of your scope and subject matter. You have to accept the fact that you won’t be able to please all Instagram users (you can see it by the number of likes or comments under your posts), there will always be people who are not interested in your activity. But, in order to fully reach all possible interested customers, you must do the following.
- Determine the principles of your activities. That is, you have to understand for yourself, what benefits and “cookies” you are ready to offer the audience, what makes you stand out from the crowd of other representatives of your field. If you sell bicycles, you can come up with some trick, such as a half-hour test drive for free.
- Divide your audience into categories. For example, if you are a master of manicure, then your target audience will undoubtedly include all female representatives of the female sex from 15 years. But this is too broad a category, for yourself, you can divide it into several, for example, girls under 20 years old, usually like bright colors and trends, women after 30 want something different.
- Build your business based on the needs of your target audience. If you sell strollers for newborns, then think about what content will also be of interest to young parents. By the way, you can also consider grandparents as your target audience.
- Determine the level of demand and the size of the intended target audience. If you offer products that everyone wants, then it will be easier for you to find channels of influence and gain an audience on Instagram. This category includes clothing, cosmetics, household goods, household products.
If you have a narrow specialization or sell goods that are not in constant demand (such as ski poles), then it will be a little harder to find your audience on social media, but it is also possible.
How to define your target audience
For example, you are going to sell stationery and you need instagram followers for business. First you need to determine what type of product you will offer: for children and students or for offices, whether you are ready to offer customers bulk purchases. It is clear that almost everyone needs office supplies, starting with a child (to color and draw), ending with a pensioner (to solve crossword puzzles).
If you have only pens with cartoon characters, then you can meet the needs of children and teenagers. Of course, you can try to please everyone, but it’s hard work, it’s better to determine the target audience on Instagram and work to attract it. Then think about what will be interesting to the potential client and who makes the decision to buy. With children’s products it’s a little more complicated, you need to like both the parent and the child.